BBX name appears in the image that appears in a presentation event QNX Auto Summit in Japan 2011. This slide contains support QNX Car 2, which comes from the BBX, IOS and Android. QNX is a platform that will be used in the new series BlackBerry superphones which will come early next year.
This name should be officially introduced soon, possibly at the DevCon event this month. More importantly, RIM has promised to bring one of their superphone models to be exhibited at the conference. But like the BlackBerry Playbook when it was first introduced to the public, superphone may be displayed in the glass, so it can not be touched and exhibited.
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